Advertising as an effective factor of influence on speech culture of the consumer (on the example of advertising texts of construction services)

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Derpak O. V. № 2 (74) 183-189 Image Image

The article deals with the problem of effective speech influence of the advertising text on the broadcasting culture. A detailed analysis of non-standard texts of advertising in the field of construction services from the point of view of influence on the potential consumer has been included. The author comes to the conclusion that non-normative Ukrainian advertising texts consolidate the consumptive forms in the minds of the consumer, and if mistakes occur frequently, the consumer may perceive them as a standard.

Keywords: advertising, text, speech, speech culture, standard, bilingualism.


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