Anti-crisis communication with public as a way to socially responsible enterprise

This article considers how to create the image of a socially responsible company in the process of crisis problems solving. The role of public relations to create socially responsible enterprise has been stressed. An example of woodworking enterprise “Uniplyt” traces using anti-crisis public relations and their impact on the development of socially responsible enterprise. The method of overcoming the crisis has been examined. The attention focuses on the importance of anti-crisis work with external public of the company, which resulted in public attention to the transformation from the conflict to the friendly attitude.

Keywords: socially responsible production, public, social tensions, anti-crisis PR.