Book products promotion and readers culture formation on Natali and Edinstvennaja magazines pages

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Bessarab A. O. № 2 (70) 119-127 Image Image

The article deals with the book products promotion and readers culture formation on «Natali» and «Edinstvennaja» magasines pages. It is realized using the articles about writers’ and poets’ life, advertising summaries of new publishings, reference to celebrities, topical collection and advices about a book as a gift, recommendations what and how to read, extracts from the works-to-be etc. The analysis of the editorial materials within 2005 – April of 2015 gives possibility to talk about the formation of interest in the reading in the «Natali» magazine, first of all, within «Culture», «Work and Career», «Home Library» rubrics; in the «Edinstvennaja» magazine ― «Culture/Leisure Time» and «Events and People» rubrics.

Keywords: book products promotion, women magazine, book, Natali, Edinstvennaja.


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