| Author(s) | Collection number | Pages | Download abstract | Download full text |
|---|---|---|---|---|
| Baliun O. O. | № 1 (73) | 145-153 |
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The paper describes the formation and development processes of television audience research in Ukraine. The specific research and promising areas of development have been highlighted. The main innovations in panel research for television audience approved in 2013 have been analyzed and described. It has been specifically found that the research methodology has remained the same, but the main difference is in the sample, measurement technology, control regions of representativeness, quality control. The modern world approaches to television audiences measuring have been examined and summarized. It has been found out that the most innovative approach to the audience study is the measurement of all types of views.
Keywords: TV audience, research, methodology, sample, TV panel, peoplemeter.
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