Memory mediatization in the framework of social and communicative approach

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Khitrova T. V. № 1 (73) 163-171 Image Image

The article deals with the basic levels and effects of «memory» mediatization pro­cess in media sphere. Memory mediatization as a process and concept can be detected on different levels of media functioning: memory as a social and communicative phe­no­menon; memory as discourse; memory as a set of communication technologies; memory as technical and technological basis of media; memory as professional foundation for media production. Methodological unity of these processes as a part of this area of research can be adopted in the framework of social and communicative approach. The paper reveals the structure of memory mediatization and its media effects: information, social, cultural, communicative and technological ones. Nowadays, the ensemble of in­formation effects (ideologization, mainstreamification and massification of memory) influences the change of the content structure of discourse significantly.

Keywords: discourse, communicative technologies, massification, media, memory mediatization, social and cultural approach.


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