Modern technologies of book promotion in terms of mass media interaction

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Skiban O. I. № 2 (72) 199-207 Image Image

The article presents the analysis of modern technologies of publishing products promotion on the Ukrainian market. The author has considered the traditional channels and means for the books promotion as well as the contemporary channels represented in publishing communications. The possibilities and the role of mass media have been outlined to ensure the effective book promotion.

Keywords: book promotion, mass media, communication, publishing information policy, channels and means of promotion.


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