The “historical library” by Ivan Tiktor: experience of effective publishing management

The article presents the peculiarities of the management of the preparation and release of the serial project “Historical Library”, the first edition of which was published in parts during 1934-1939 in Lviv in the concern “Ukrainian Press” under the leadership of Ivan Mykytovych Tyktor who dedicated it to “parents for glory, sons for science”.

The factors that made this serial edition commercially successful and at the same time socially significant as a handbook for many Ukrainians, “a book of national self-knowledge”, the crown of the concern’s publishing and its leader, are identified and characterized.

Among them, the following features can be considered, firstly, the right choise of the publishing concept of the serial project: its thematic content (from the local history of Ukrainians, in particular military and cultural, to the world one) and functional purposes (combination of informational, self-educational, reference functions); secondly, the using an efective strategy of publishing of the “Historical Library” in monthly separate 48-page notebooks, which made it possible to divide into portions a large volume and rich in historical material text and thus contribute to the massification of the audience; thirdly, the selection of authors and the formation of a creative team, as a result of cooperation with which a fundamental serial edition with an interesting historiographical concept, a special socio-functional nature, a specific publishing technology was published.

It is focused on the contribution to the creation of the “Historical Library” by the authors — Ivan Krypyakevych, Mykola Holubets, Bohdan Hnatkevych, Zenon Stefaniv, Stepan Charnetsky, Volodymyr Barvinsky, the editors — Vasyl Simovych, Fedir Dubko, the artists — Mykola Butovych, Pavlo Kovzhun, Edward Kozak and Tyktor himself as an effective HR-manager, able to properly select the staff to implement interesting pub­lishing ideas, to maximize the potential of each of the participants in the publishing process.

Keywords: serial edition, “Historical Library”, Ivan Tyktor, publishing management, HR-management.

doi: 10.32403/0554-4866-2021-1-81-128-139