The role of communication in overcoming social and cultural differences inside a transnational company

  1. Home
  2. Archive
  3. № 2 (88)
Author(s) Collection number Pages Download abstract Download full text
Антоник Н. М. № 2 (88) 169-176 Image Image

Transnational companies occupy an increasingly important place in the country’s economy. Therefore, the problem of information support for their activities is becoming more and more relevant, and more broadly - the development of one’s own corporate communication policy, which would take into account not only the specifics of the industry, the unevenness of the economic development of the subjects involved in the corporation and their geographical differences, but also the peculiarities caused by mental, cultural, historical, religious and other intangible factors of existence of the respective region. It is these problems that will be devoted to the newly launched scientific research, which will be based on the study of the materials of domestic and foreign authors, as well as on the analysis of personal experience of working in multinational companies.

As evidenced by the first results of the study, the current stage of the development of transnational corporations is becoming more relevant to the problem of developing not just separate approaches, but of own integral corporate communication policy, which would take into account not only the specifics of the industry, the unevenness of the economic development of the subjects involved in the corporation and their geographical differences, but also the peculiarities caused by the mental, cultural, historical, religious and other intangible factors of the existence of the respective region.

An important role in the development of such a policy is played by the department of development and communications. In addition to providing communications with central management, it performs a number of other functions: represents the enterprise and ensures contacts with state structures, develops effective communication with public organizations, mass media, business associations, local activists, which as a result contributes to the formation and maintenance of a positive image of the enterprise in the region.

Keywords: information support, communication policy, corporation, cultural factors, mental differences, religious features.

doi: 10.32403/0554-4866-2024-2-88-169-176


  • 1. Blyzniuk, T. (2012). Kros-kulturni osoblyvosti ukrainskoi dilovoi kultury: Biznes Inform, 11, 259–263 (in Ukrainian).
  • 2. Grishnova, O., Naumenko, A. (2010). Korporatyvna kultura yak resurs zabezpechennia strategichnoi stijkosti pidpryjemstva: Ekonomika i upravlinnia, 1, 33–35 (in Ukrainian).
  • 3. Huzenko, I. (2019). Tsinnisno-kulturni aspekty ekonomichnoi globalizatsii: Ekonomichnyi visnyk NGU, 1 (65), 25–37 (in Ukrainian).
  • 4. Yelejko, I., Danyliuk, Kh. (2012). Vplyv kultury na formuvannia biznes-strategii u protsesi internatsionalizatsii kompanij, Visnyk Lvivskoho universytetu, ser. Mizhnarodni vidnosyny, 30, 288–300 (in Ukrainian).
  • 5. Korzhenko, V., Pysarenko, Zh. (2009). Vplyv natsionalnoi kultury na formuvannia modeli upravlinnia: metodyky kros-kulturnoho menedzhmentu: Aktualni problem derzhavnoho up­ravlinnia, 1, 6–26 (in Ukrainian).
  • 6. Korporatsii: upravlinnia ta kultura : monografiia / А. Voronkova, М. Babiak, Е. Koreniev, І. Ma­zhura (2006). Drohobych : Vymir (in Ukrainian).
  • 7. Lifintsev, D. (2015). Formuvannia korporatyvnoi kultury na osnovi kontseptsii kros-kulturnoho menedzhmentu менеджменту: Investytsii: praktyka ta dosvid, 5, 23–26 (in Ukrainian).
  • 8. Otenko, I. (2018). Korporatyvna kultura: mizhnarodnyi ta transformatsijnyi aspekty : monografiia [Elektronnyi resurs]. Kharkiv : KhNEU im. S. Kuznetsia (in Ukrainian).
  • 9. Otenko, I. (2015). Strategichne partnerstvo v mizhnarodnomu biznes-seredovyshchi: Modeliuvanniia regionalnoi ekonomiky : zb. nauk. prats. Ivano-Frankivsk : Prykarpatskyi natsionalnyi universytet im. Vasylia Stefanyka, 2 (26), 214–222 (in Ukrainian).
  • 10. Palyha, Ye. (2013). Korporatyvne upravlinnia. Lviv / Ukrainska akademiia drukarstva (in Uk­rainian).
  • 11. Pankova, Yu. (2016). Osoblyvosti vplyvu sotsiokulturnyh faktoriv na pozvytok transnatsionalnyh kompanij yak suchasnoi formy mizhnarodnoho biznesu: Visnyk Kharkivskoho na­tsionalnoho universytetu imeni V. Karazina, ser. «Mizhnarodni vidnosyny. Ekonomika. Krainoznavstvo. Turyzm», 5, 100-103 (in Ukrainian).
  • 12. Panchenko Ye., Petrashko L. (2009). Tekhnologii kroskulturnoho menedzhmentu: adaptatsia do umov realnoho seredovyshcha. Mizhpredmetnyi trening magisterskoi programy «Upravlinnia mizhnarodnym biznesom». Kyiv : KNEU (in Ukrainian).
  • 13. Patriak, О. (2021). Kros-kulturni komunikatsii u protsesi vedennia biznesu: Informatsiia ta sotsium: zb. mat.VI Mizhnar. nauk.-prakt. konf. Vinnytsia, 10–12 (in Ukrainian).
  • 14. Petrushenko, Yu. (2009). Kros-kulturni aspekty pidvyshchennia efektyvnosti mizhnarodnoho biznesu: Visnyk Khmelnytskoho natsionalnoho universytetu, no 5, t. 1, 146–148 (in Ukrai­nian).
  • 15. Pushkar, Z., Panchuk, D. (2017). Korporatyvna kultura v konteksti контексті diialnosti organizatsii: Molodyi vchenyi, 10 (50), 1025–1028 (in Ukrainian).
  • 16. Romanukha, O. (2017). Rol cros-kulturnyh komunikatsij u menedzhmenti organizatsii: Ekonomika i suspilstvo, 9, 608–613 (in Ukrainian).
  • 17. Shestakovskyi, O., Bilous, Ye. (2015). Bazovi kulturni osoblyvosti ukrainskoho suspilstva i mozhlyvosti jikh vykorystannia dlia sotsialno-ekonomichnoho rozvytku: naukova dopovid / ed. by O. Balakireva, NAN Ukrainy. Kyiv. (in Ukrainian). URL: https://www.academia.edu/10452367/
  • 18. Bartlett, Christopher A., Beamish, Paul W. (2018). Transnational Management: Text and Cases in Cross-Border Management. 8th ed. Cambridge University Press.
  • 19. Delecta, J,. Raman, C. Cultural Communication Barriers in Workplace (2015): International Journal of Management, vol. 6, iss. 1, 348–351.