The article characterizes the possibility of applying convergent technologies in the production of modern media for children. It singles out the basic features of the new media (interactive, hypertextual, multimedia) that improve their functional and communicative efficiency. Particular attention is given to changing roles and functions of the child as a communicator, and his reception of convergent media. The corresponding Ukrainian products have been analyzed as to implementation of their convergence opportunities.
Keywords: media digitalization, paper media, digital media, web-portal, magazines for children.
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