Publishing apparatus as the intelligent authenticity of the reader

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Blahovirna N. B. № 2 (74) 147-162 Image Image

The scientific-reference apparatus of the publication as an unchanging component of any high-quality book has been studied. It is revealed that Ukrainian publishers in modern conditions minimize the publishing apparatus, reducing it to obligatory identification elements, such as, introductory articles, prefaces, afterwords, indexes, no­tes, comments, etc. It is alleged that the conceptual «actualization» of the text by pub­lishers is capable of making the original readable, pushing for its «re-opening» or even coding in consciousness. The apparatus of the publication becomes a means for reading comprehensively, in depth, autonomously, contextually, panoramic. It has been proved that a plural and carefully prepared apparatus can and should be considered as an effective strategy to increase the demand for the publication.

Keywords: publisher, editor, author, book, scientific-reference apparatus, inter­pre­tation, publishing strategies.


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