Re-invention of «information gross», or reconfiguration of worlwide «curriculum» and editor’s role by publishing environment in Lutsk

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The principles of publishing strategy formation in Lutsk (Ukraine) have been stu­died. It has been revealed that the repertoire policy of publishing houses has been defined by authors because the large proportion of books are published out of their expense. It has been proved that this method of preparation for printing is actually a modified version of «samizdat». The causes and consequences of «samizdat» techniques have been specified. Among the main reasons, there is a lack of professional training of publishers and insufficient knowledge of tools, lack of experience in market conditions and irresponsibility to society. Book printing in the world is not possible without an effective and meaningful participation of the editors that not only streamline the texts, but also provide them with socio-cultural sound.

Keywords: repertoire, editor, publisher, author, publishing house in Lutsk, «samizdat», publishing culture.


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