Specificity of the publication culture of women’s prose in the Ukrainian book market

The article analyzes contemporary trends in the culture of publication of women’s prose in the Ukrainian book market. The analysis is based on a general overview of the book publishing situation and with consideration of the implementation of «women’s» prose by four popular publishing companies in Ukraine.

In order to comprehensive study this aspect of publishing realization of women’s prose, such principles have been considered as the frequency of the book’s reprinting, the author’s popularity in the domestic and world book business, emphasis on various typological «frequency», adherence to the established timeframes, geographical diversity.

The multidimensional study of these issues have shown different ways of realizing the culture of publishing «women’s» prose. The first way is when for some reasons, for example, publishing policy, savings of time, financial, human and other resources, some publishing houses put the elaboration of copyright and accompanying texts at the epicenter of the successful functioning of their work. The second way is when publishing companies choose to prioritize the work on external indicators of a future publication, increasing resource concentration in the areas of artistic, technical and printing performance. The study also grounds the problem of conceptualization of the concept of «culture of publication», when some publishers focus on the in-depth working out of the internal elements of the book and others – on the external. However, what is more important for the successful functioning of the women’s prose in the book market: the cover of the publication or its high-quality content in every sense? This issue touches upon various book publishing aspects and therefore needs more clarification, which is planned in our next scientific explorations.

Keywords: «women’s» prose, culture of publishing, publishing houses, book market.

doi: 10.32403/0554-4866-2020-1-79-142-149