A semantic network of factors of forming a publishing portfolio

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Kozak R. O., Kudriashova A. V., Senkivskyi V. M. № 2 (76) 39-45 Image Image

The essence of the process of forming a publishing portfolio has been explained. The initial formalized representation of the relations between the factors of the process of forming a publishing portfolio has been carried out. The necessity of using semantic networks for establishing the links between the factors of forming a publishing portfolio has been substantiated. The mechanism of the use of predicate logic, which consists in eliminating all relationships between factors, has been described, taking into account the structure of the created semantic network. The set of factors influencing the quality of publishing portfolio formation has been formed, namely: thematic repertoire of editions, project search, reader demand, reader category, category of publication, type of publication, initial assessment and review, economic indexes of the publication, production capacities of the publishing house. The theoretical definition of each factor has been made. The semantic network of links between the isolated factors influencing the quality of the implementation of the forming a publishing portfolio, which is a directed graph, the set of nodes of which corresponds to a plurality of factors, and the arcs to the functional links between them, has been synthesized. The semantic network reproduces a plurality of key factors in the process of forming a publishing portfolio. Some constructs of predicate language have been used, which are needed for a formal description of the relations between linguistic variables using predicate formulas. The latter consist of simple (atomic) predicates and logical bonds. Using constructs of the language of predicates, functional relations between the factors of forming a publishing portfolio have been presented. Prerequisites for synthesizing the model of the priority influence of factors on the quality of implementation of the process of forming a publishing portfolio have been created.

Keywords: forming a publishing portfolio, semantic network, predicate logic, pre­di­cate formula, factor, functional communication, quality, book publishing.

doi: 10.32403/0554-4866-2018-2-76-39-45


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