Advantages of integrating ai into the UI/UX design process

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Сорока Н. В., Ohirko I. V. № 2 (88) 133-139 Image Image

This article explores the benefits of integrating artificial intelligence (AI) into user interface design (UI/UX) processes as a tool for improving the efficiency, quality, and innovation of modern digital products. The use of AI allows automating a number of routine tasks, such as searching for keywords in the target market, proper ordering of UI elements, prioritizing and optimizing the layout accordingly, which significantly reduces development time and improves the final result.

The article describes an experiment comparing classical (without AI) and promising (with AI) approaches to interface design, which allowed us to assess the advantages and limitations of innovative solutions. A single technical task example for interface designers for both design approaches was formulated. The results are displayed in the format of a phased design, from the wireframe to the final visual solution, including the color palette and typography.

Qualitative analysis of feedback through an online user survey was used. This approach allowed us to collect user’s subjective impressions and expectations. We calculated the average time to complete the planned test scenarios, the number of participants who completed them successfully and unsuccessfully.

An important indicator is the level of users satisfaction with the product, which is significantly higher in the interface designed with the help of AI. AI also helps to improve inclusive design, taking into account the needs of different user groups.

The findings of the study demonstrate that the integration of AI into UI design can significantly change approaches to the creation of digital products, making them more efficient, adaptive, and end-user-oriented. The results of this study can serve as a basis for further work in the field of AI implementation in UI/UX design.

Keywords: artificial intelligence (AI), interface design, human-computer interaction, user interface (UI), user experience (UX)

doi: 10.32403/0554-4866-2024-2-88-133-139


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