Specific advertising activity of educational institutions in terms of their positionin

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Tkachenko O. O. № 1 (71) 209-215 Image Image

The specific advertising activity of educational institutions has been reviewed, including the reasonable necessity of studying this issue, given its relevance and lack of study. Advertising is considered as a prerequisite and a factor of stability and competitiveness of the institution and its success in the education market. Prerequisites are specified in reorienting priorities of education and the sphere of improvement of the advertising process of the institution and the tasks that must be performed by promotional activities in the field of education. Advertising functions of educational services are specified (information, value-oriented, communicative).

Keywords: advertising activity, positioning, educational services, educational institutuion.


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