Transformation of modern digital communication tools in the context of technological futurism

Author(s) Collection number Pages Download abstract Download full text
П’янковський Р. В. № 2 (88) 177-182 Image Image

The article examines key aspects of modern technological development with a focus on artificial intelligence (AI), which has become an integral part of the digital world. It emphasizes that technologies once considered futuristic have now become a reality. The study explores the concept of “futurism” in the context of technology, its impact on society, and the evolution of digital tools as a vital component of contemporary life.

Particular attention is given to various applications of AI across sectors such as virtual reality, media content generation, automation of operational tasks, and the creation of avatars for blogging or corporate use. The article provides practical examples of AI implementation, illustrating its potential to enhance business efficiency, marketing, and the management of information flows.

Alongside the benefits, the article highlights potential risks associated with AI usa­ge, including its impact on the labor market, decreased demand for creative professions, and challenges to children’s socialization due to excessive virtualization of content. Legal and ethical aspects of AI application are also discussed, particularly the necessity of labeling AI-generated materials to ensure transparency for users.

The article also examines the synergy between digital tools and AI technologies, particularly their role in commercial and non-commercial contexts. The importance of balanced technology use, where human oversight and emotional intelligence remain decisive factors, is underscored. The proposed vision for the future envisions technologies as tools to achieve goals rather than substitutes for humans in managerial roles.

Overall, the article provides a comprehensive overview of digital technologies, their capabilities, and challenges in the context of modern societal development.

Keywords: technological futurism, artificial intelligence, virtual reality, digital technologies.

doi: 10.32403/0554-4866-2024-2-88-177-182


  • 1. B. Korani, “Artificial Intelligence Threatens Salaries, Not Jobs” [Electronic resource]. Avai­lab­le at: https://www.reuters.com/technology/ai-threatens-wages-not-jobs-so-far-ecb-paper-finds-2023-11-28/.
  • 2. N. Balovsyak, “Research Shows Artificial Intelligence Threatens Salaries, Not Jobs” [Electronic resource]. Available at: https://netfreedom.org.ua/article/doslidzhennya-pokazalo-shcho-shtuchnij-intelekt-zagrozhuye-zarplati-ne-robochim-miscyam.
  • 3. R. S. Berdo, V. L. Rasyun, and V. A. Velychko, “Artificial Intelligence and Its Impact on Ethi­cal Aspects of Scientific Research in Ukrainian Educational Institutions,” Academic Visions, no. 22, 2023. [Electronic resource]. Available at: https://www.academy-vision.org/index.php/av/article/view/469. Here is the translation of the citation into English.
  • 4. M. Zappa. Futurism: Technologies That Will Shape Our Lives in the Coming Years (INFO­GRAPHIC) [Electronic resource] // texty.org.ua. — Available at: https://texty.org.ua/frag­ments/36132/Futuryzm_tehnologiji_jaki_vyznachatymut_nashe_zhytta_u-36132/.